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Fact -
81% of the audience that is looking for your products or services
begins at a search engine. (Forrester Research, 2000) |
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Before we dive
into the process of optimization, lets answer a few basic
questions |
Q.
What exactly is a Search Engine? |
A.
A search engine is a program that searches
documents for specified keywords and returns a list of the
documents where the keywords were found. |
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Q.
What is Search Engine Optimization? |
A. SEO
is the process of making your site friendly to the search
engines which allows them to index your site more efficiently.
This in turn translates into better ranking for your site
in search results. And better search ranking means more traffic
to your site. |
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Q.
What are the leading Search Engines?
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A. This can
vary, But any of the following will usually be among the leading
contenders: Google, Yahoo, MSN, Ask Jeeves, and Lycos. |
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When a potential customer searches
for your products or services, you want your site to be on
the first page of results. Why?
Statistics show that over 75% of search engine users only
look at the first page of search results. |
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